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【宣讲会/9.28】宏盟媒体集团恒美广告宣讲会

发布日期: 9/21/2016  作者: 网站管理员   浏览次数: 3103   Return


 

 

时间:9281800

地点:徐汇校区商学院104

 

公司介绍:

宏盟媒体集团隶属于宏盟集团(纽约证券交易所代码:OMC)。宏盟集团是全球领先的营销和企业传播的整合营销集团,为来自100多个国家的5000多个客户提供广告、战略媒体规划和媒介购买、直销和促销,公关以及其他专业传播服务。

宏盟媒体集团由几个专业媒体机构整合而成。其中OMD(http://www.omd.com),是全球最大以及最具创新能力的媒体营销专家。PHD(www.phdnetwork.com)是一家凭借其在客户服务领域的开创性和创新性而获得普遍认可的领先媒体服务机构。

 

校招职位:

 

媒介策划部门-Media Planner

 

职位详情页链接:http://cdc.zhaopin.com/job/CC000104752J90000005000

 

作为媒体服务环节中重中之重,媒介策划部门需要为客户提供精准到位的媒体投放方案。因此我们要做到"知己知彼"

* 收集详尽的数据信息,分析消费者行为和竞争对手,预测市场趋势。

* 站在客户的角度,选择合适的媒体,联合其他部门,制定出正确的媒体投放策略,达到ROI最大化,这就是我们的责任。

Job Responsibilities:

Assist Planning / Media Manager for daily operations, including media plan, execution, materials clear-up, etc

Prepare competitive review and consumer insights report

Develop monthly/quarterly/annual client reports, or as when required

Assist on new business pitch when required

Keep good relationship with clients and have direct contact with clients when required

Assist other planning team when needed

Requirements:

University Graduates

Media planning experience is a plus

Proficiency in English, both oral and written

Good interpersonal, communication, and judgment skill

Excellent in computer skills, able to use MS Word, Excel, and PowerPoint efficiently

As a detailed, responsible and efficient team player

 

 

媒介购买部门-Media Buyer

 

职位详情页链接:http://cdc.zhaopin.com/job/CC000104752J90000006000

 

凭借庞大的购买量和精湛的谈判水平,我们为客户提供最有竞争力的媒介价格,降低广告投放成本。当然,不仅仅是价格,通过与媒体长期建立的联系,我们有着不可比拟的媒体资源优势。依托价格和资源优势,提升媒介投资的价值。

此外,我们还拥有一系列专业的软件系统,改进媒介排期,分析市场和调查研究的效率,确保每一个预算都能优化客户的投放目标。

还有后期的监测分析主要是确保排期表按照计划播出,以及归纳经验,运用在将来的媒体投放中。

Job description:

Devise media schedule to implement the approved plan

Negotiate the best possible media rate, ad positioning and added value for clients

Secure media space and follow up on media placement

Handle TV pre-emption and monitor print ad appearance

Provide timely post-TV campaign analysis and print position monitoring report upon campaign completion

Evaluate appropriate media opportunities for clients

Update media plan and spending on a regular basis

Ensure timely and accurate data entry for media invoicing every month

Assist planning team in day-to-day account handling and ongoing media service delivery

Requisition:

Good interpersonal and communication skill

Good in computer skills, able to use MS Excel, PowerPoint efficiently

As a detailed, responsible and efficient team player